Shopify revenue (ILS) × CJ COGS (USD→ILS) → BE / Margin ROAS per funnel · product · campaign
——
Funnel
Orders
CJ orders
Coverage
Revenue ₪
AOV ₪
COGS ₪
COGS %
BE CPA ₪
BE ROAS
M-CPA ₪
M-ROAS
COGS is prorated per product by its revenue share of each order.
Product
Orders
Revenue ₪
COGS ₪
COGS %
BE ROAS
M-ROAS
Kill below
Target ROAS
Campaign attribution comes from utm_campaign on the Shopify landing URL. Funnelish orders typically have no landing URL — those show as (no utm).
Campaign
Orders
Revenue ₪
COGS ₪
COGS %
BE ROAS
M-ROAS
Meta Ads — actual vs target ROAS
Per-campaign Meta spend & revenue, joined to its funnel's COGS-based BE ROAS and 20%-margin ROAS for the same window. Verdict column: scale (≥ margin ROAS) · hold (between BE and margin) · reduce (below BE) · kill (15%+ below BE).
Campaign
Funnel
Spend ₪
Purch.
Rev ₪
Actual ROAS
Actual CPA
BE ROAS
M-ROAS
Profit ₪
Verdict
Bundle calculator
Pick CJ variants → see total COGS, weight, shipping, and the sell price you need for each target margin. Variants list comes from what's been synced so far (re-run Sync CJ if you don't see a product).
Catalog
In bundle
Funnels
+ Create funnel
+ Add Shopify variant to a funnel signature
Products — per-product kill thresholds for the Meta optimizer